The Edit is a conscious concept space located in Dubai’s art district, Alserkal Avenue. Established in 2018, it offers a range of women’s fashion including clothes, jewellery, and accessories, as well as home-ware and beauty, all carefully curated by Rumana Nazim with a focus on women-founded brands. The Edit also boasts an organic matcha bar with specialty coffee, providing a space for customers to indulge in delicious drinks while they peruse the sustainable brands on offer.
Additionally, The Edit occasionally hosts art exhibitions, empowerment and health/wellness events.
A Dubai native, Rumana Nazim’s journey with The Edit began with a desire to offer women in the region a distinctive and conscious shopping experience. Throughout her travels, she noticed that Dubai needed a true concept store – one that combined art, fashion, home-ware and a matcha bar in a beautiful and unique environment. And so, she created The Edit.
Creating a home away from home where customers can experience all of this under one roof has become Rumana’s goal actualized. Rumana’s interests and personal style are showcased through the statement finds at The Edit and are an insight to the lawyer-entrepreneur’s vision.